From Red to Green published with royalties being donated to St Anne’s Kitchen and Hall Appeal

From Red to Green: How the Financial Credit Crunch Could Bankrupt the Environment (Earthscan, 2011) by Senior Members Paul Donovan (PPE) and Julie Hudson (Modern Languages) has been published. The royalties will be donated to St Anne’s Kitchen and Hall Appeal.

Written by an economist and an investment professional, this book addresses the twin crises that the world is facing: a simultaneous financial and environmental credit crunch. Financially, consumers are less able to consume now, and pay later. Environmentally, we can say the same thing with regard to natural resources. The bill for past financial and environmental consumption is falling due. Will the financial credit crunch constrain consumers in a way that will be environmentally supportive, or hinder any effective resolution of the environmental credit crunch?

Policy responses to the financial crisis are likely to be constrained by the political need to support the economic status quo. When combined with a global reduction in available investment capital, there are serious challenges ahead if the economic and environmental damage of the environmental credit crunch is to be minimised.

Donovan and Hudson combine their respective economic and environmental perspectives to review this 'tale of two crunches' from the perspective of different economic sectors. The answer to the conundrum this book poses may lie in the only unlimited resource on the planet - human ingenuity.

"...a fresh insight for policy makers” (Rt Hon Danny Alexander MP, Chief Secretary to the UK Treasury)

"...brilliantly pulls together the two major global challenges of the day” (Professor Sir David King, Director of the Smith School of Enterprise and the Environment, Oxford University

"...an essential read for policy makers, business leaders and investors” (Emma Howard Boyd, Jupiter Investment Management)

Available from Amazon.co.uk and Amazon.com. All royalties will be donated to St Anne’s Kitchen and Hall Appeal.