1980s campaign: engaging a decade

The 1980s was an important decade of change at St Anne’s. In response to your feedback that we have not been as in touch as we might have been, we launched a campaign at the 1980s Reunion on 21 March 2015 which over 170 alumnae attended; it will run until the end of March 2017.

Through this campaign, we are reaching out to alumnae with the aim of building a network to support St Anne’s students, both current and future. The campaign will bring out St Anne’s key attributes as an open, down-to-earth and friendly College continuing to open up the University of Oxford to all those with the ability to study here regardless of background and financial means.  

The campaign’s focus, supported by 14 1980s ‘champions’ (a group of alumnae who have agreed to support the campaign in different ways), is about involving as many alumnae as possible in the St Anne’s community via:

Engagement - connecting, and re-connecting, with College and old friends, and reaching out to those with whom we have lost contact

Volunteering - offering to host events, helping us to build relationships by reaching out to other alumnae, supporting careers activities, involvement with St Anne’s Society;

Donating - making possible the campaign goal of creating a 1980s Bursary Fund so that St Anne’s can continue to educate future generations and help students to launch their careers. 

Get involved

St Anne’s aims to increase the number of alumnae who are actively involved with the College as volunteers. This could be by attending alumnae and College events and bringing friends back to College, being involved with the St Anne’s Society regional branches or committee, writing for the Ship, providing careers talks or joining our careers network, taking part in the sponsored row, offering internships, supporting outreach and access activities, and by helping the Development Office reach out to alumnae and friends. 

College support for activities

The Development team is working with the ‘champions’ to develop bespoke communications, involvement opportunities and events. In September, we will be launching more informating on our website proving further details about the campaign, its progress and ways to get involved. We will also be providing exclusive content through our alumnae login area sharing stories of alumnae who have had impact at St Anne’s and the wider society.

Increasing the number of donors

We also plan to raise £100k, half of which will go towards the 1980s Bursary Fund. This is an endowed fund of which £50k will help provide bursaries and support hardship cases at the College. The remaining money will support three initiatives: student outreach and access, enabling us to increase the number of applicants from areas with a traditionally lower percentage of students at Oxford; resourcing the communications and networking strategy for the College through which we can provide exclusive communications for the 1980s and build connections between alumnae, and alumnae and students; and supporting sport at St Anne's.

Targets

Through the campaign we aim to:

  • increase the number of 1980s alumnae we are in contact with from 75 per cent to 85 per cent
  • increase the number of 1980s alumnae donating to College from 18 per cent to 25 per cent
  • increase involvement (see paragraph on getting involved) from 25 per cent to 36 per cent
  • raise £100k towards the 1980s Bursary Fund

We very much hope that as many of our 1979-89 decade as possible will get involved with the campaign as we seek to expand the lifelong St Anne’s community, and to support our current students and advise them on their future careers. If you would like to get involved please contact the Development Office at development@st-annes.ox.ac.uk.