The Opportunity

Diageo is offering an 8-week internship in its Asia-Pacific Marketing department, starting around July 2012 (exact dates to be agreed). The internship is intended for undergraduate students of any discipline who are in ther penultimate or final year. The position will be based in Shanghai. Asia is one of the world’s most dynamic and exciting business environments as well as one of the most challenging. 

Diageo

Diageo is the world’s largest produced of alcoholic spirits, and a leading producer of beer and wine. A FTSE Top 100 company, it employs over 20,000 people and operates in over 180 countries worldwide. Some of its famous brands are Johnnie Walker, Smirnoff, Guinness, Baileys Irish Cream Liqueur and Tanqueray Gin. An information pack on Diageo in Asia Pacific will be available to applicants.

The Internship

The intern will be assigned to a team reporting to a Regional Category Director or Country Marketing Director, and will experience a number of activities typical of work in a marketing department as well as being asked to complete an in-depth assignment on an issue identified by the senior team. The type of issue might include:

• gaining insight into an area of consumer behavior and identifying resulting opportunities for Diageo
• analyzing the impact of Diageo’s or competitors’ activity and recommending resulting opportunities
• analyzing how external factors (e.g. regulatory environment, attitudes to alcohol, consumer trends) could impact Diageo’s business and recommending actions
• recommending media and marketing strategies based on analysis of the changing communication environment

Selection Criteria

Successful careers in Marketing (and, often, then on to General Management) are usually based not only on strong intellect but also on drive, high levels of emotional intelligence and energy, and an ability to influence and lead, as well as the ability to collaborate with others. Successful marketers are often highly curious about the world and human behavior, and can generate ideas from analysis, insight and instinct, and then work with others to translate these ideas into commercial success.

Remuneration

Diageo will pay travel and accommodation expenses, plus a reasonable living allowance.

Application Process

Applications must reach the PA to the Senior Tutor no later than Friday of 5th week (17 February 2012).

Applications must consist of:

• An up to date CV 
• A covering letter explaining your reasons for applying and outlining your suitability for the opportunity
• A reference from your personal Tutor supporting your application. This should be sent directly from your Personal Tutor to meet the deadline above. 

A shortlist of applicants will be interviewed, either in person or by Skype, during weeks 7 or 8 of Hilary Term 2012 (the exact date to be confirmed). Mr James Thompson, Chief Marketing Officer at Diageo, Asia Pacific, and a former student of St Anne’s College (English, 1981), will make the final decision and applicants will be notified shortly after.